Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Why You Should Stop Using CTR as a Primary KPI

By Eric Steinhardt Eric is a Client Strategist at OwnerIQ As marketers, we can try to predict how our target audiences will interact and engage with our campaigns, but often overlook common sense in the process—everyone in this industry is also a consumer. How do you personally engage with ads? Do you click on them? When was […]


Heading to eTail West?

The OwnerIQ team will be in full force at eTail West next week. If you are headed to show, stop by our booth on the showfloor #415 and learn how OwnerIQ is the best programmatic solution for the retail ecosystem. One lucky winner will win a GoPro Hero4 from OwnerIQ. Questions or interested in connecting at […]


How Vendor Targeted Marketing Delivers

Product brands and the retailers that carry their products can vastly improve their shopper conversion and coupon redemption rates though an innovative concept known as Vendor Target Marketing (VTM), which enables them to work with retailers to help influence a shopper’s purchase decision. The need to improve website effectiveness is clear, based on the findings […]


OwnerIQ named in Ad Age’s 2015 B2B Best Awards

We are thrilled to announce that we were recognized for our #TBT Digital Yearbook campaign in the 2015 B2B Best Awards by Ad Age. These prestigious awards are presented annually by Ad Age, the leading global source of news and intelligence for the marketing and media community. The B2B Best Awards celebrate the most innovative and creative work produced by BtoB marketers and […]


How Big Data Has Strengthened Shopper Insights and Analysis

As the use of “big data” increases in the marketplace, the need for more advanced data visualization tools has followed suit.  Without a way to interpret the complexity of this data, how can one truly use this information to its full potential?  In the advertising industry, this data evolution is upping client’s expectations for campaign […]