Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ at iMedia, 2011

by Sam Rubenstein, The iMedia summit took place in Bonita Springs, Fl from May 22 – 25th. There were a number of interesting presentations and speakers giving their insights on the current state of online advertising and what we can expect moving forward. Topics throughout the conference ranged from online privacy, the future of media […]

Read


OwnerIQ at NY Media Day

OwnerIQ was proud to sponsor The Advertising Club’s NY Media Day conference today at The Times Center. The theme of the event was “Roadmap to Activation,” a discussion about how marketers and agencies are adjusting, experimenting and succeeding in today’s ever evolving media and technology landscape. The panel explored topical subjects such as the convergence […]

Read


Marketing-Expert Blog: Programmers, Cheaper Isn’t Always Better

We came across an article today on The Marketing Blog that we thought was humorous and interesting, especially being in the tech industry ourselves. Entitled “Programmers: Cheaper Isn’t Always Better”, Michael Fleischner talks about how to go about finding a quality programmer for your money. “During the last year I’ve embarked on a number of […]

Read


Tom Hespos on DishyMix

We came across an interesting blog post on Tom Hespos’ Blog featuring a podcast interview where he speaks on more than just typical digital media. Here’s a snippet. “One of the things I love about DishyMix is that it gives you insight into the PEOPLE who are big in the digital business – not just […]

Read


Managing Online Privacy: A Guide For Non-Geniuses

Senator John Kerry (D-Mass) recently introduced a Privacy Bill on 4/13/11. In it he stated the following concern, “You shouldn’t have to be a computer genius in order to opt out of information sharing ”… We at OwnerIQ wholeheartedly agree with Senator Kerry’s sentiment. In fact, our CEO, Jay Habegger addressed this very topic in […]

Read