Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Pep Boys joins ownerIQ’s Family of Retailers

We’re excited to announce our auto shopper offering has expanded with Pep Boys joining our retail partner family. Pep Boys is one of the largest nationwide automotive retailer and service chains. pepboys.com receives over one million active shoppers every month and operates 803 stores and approximately 7,000 service bays in 35 states. Pep Boys is also […]


Retailers Improving Brand Awareness With Programmatic

One Third of Programmatic Ad Budgets are Being Spent on Branding Campaigns and over 60% of marketers have added programmatic to their branding strategy. Marketing spend on programmatic advertising has been growing rapidly, surpassing sales and performance expectations.  Currently, the majority of programmatic advertising campaigns are run with the goal of direct responses like sales, form […]


Programmatic Video is Stealing Budget From Traditional TV Advertising

70% of marketers have shifted budgets from TV to programmatic video. Programmatic Video is the use of advertising software to purchase online video ads against defined criteria in real-time. Programmatic software gives the advertiser access to audience data allowing them to display the ad to the right customer at the right time. Recently 1,000 marketers were interviewed […]


Consumer behavior is driving the advertising shift to mobile

Mobile ad spend is growing rapidly and showing no signs of stopping. Over the last year the average U.S. adult spent 2 hours, 51 minutes per day (an increase of 30 minutes) on mobile devices, including web browsing, product research/shopping, and social media.  During that same period of time desktop use dropped an average of 12 minutes […]


The Correct Way To Use Product Manuals To Improve Search Marketing

Since product support influences sales, OwnerIQ may have some data that search marketers should see. The company’s site, ManualsOnline, maintains manuals for 650,000 products from hundreds of top brands. Consumers who are looking for more information about a product, but can’t find that darn manual, can go there. The data provides insight into what consumers search […]