Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ named in Ad Age’s 2015 B2B Best Awards

We are thrilled to announce that we were recognized for our #TBT Digital Yearbook campaign in the 2015 B2B Best Awards by Ad Age. These prestigious awards are presented annually by Ad Age, the leading global source of news and intelligence for the marketing and media community. The B2B Best Awards celebrate the most innovative and creative work produced by BtoB marketers and […]

Read


How Big Data Has Strengthened Shopper Insights and Analysis

As the use of “big data” increases in the marketplace, the need for more advanced data visualization tools has followed suit.  Without a way to interpret the complexity of this data, how can one truly use this information to its full potential?  In the advertising industry, this data evolution is upping client’s expectations for campaign […]

Read


Join us at SIA: Competing in the Digital Marketing Landscape

We’re excited to announce that we will be giving an educational seminar at the SIA Snow Show on Thursday, January 29th.  The SnowSports Industries America Snow Show (SIA) 2015 is the snow sports industries biggest trade show held in Denver, CO each year. Jay Habegger, OwnerIQ CEO and  Connie Johnson, EVP Business Development will be co-presenting on how to compete in today’s digital marketing […]

Read


OwnerIQ 2014 Year in Review

This was another exciting year for OwnerIQ, being named one of the hottest tech firms to watch in 2014.  We will continue to lead the industry as the best programmatic solution to support the retail ecosystem. We’re counting down to 2015 by recapping our finest moments over the last year… View the full OwnerIQ 2014 […]

Read


Improve Holiday Conversions with Product Support Content

With holiday shopping season in full swing, online retailers should evaluate their online product support in order to maximize sell-through. The data showing the need for online retailers to provide shoppers with content-based support early in the path to purchase is overwhelming. According to a research conducted by integrated marketing firm AMP Agency, consumers look […]

Read