Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Programmatic Video is Stealing Budget From Traditional TV Advertising

70% of marketers have shifted budgets from TV to programmatic video. Programmatic Video is the use of advertising software to purchase online video ads against defined criteria in real-time. Programmatic software gives the advertiser access to audience data allowing them to display the ad to the right customer at the right time. Recently 1,000 marketers were interviewed […]


Consumer behavior is driving the advertising shift to mobile

Mobile ad spend is growing rapidly and showing no signs of stopping. Over the last year the average U.S. adult spent 2 hours, 51 minutes per day (an increase of 30 minutes) on mobile devices, including web browsing, product research/shopping, and social media.  During that same period of time desktop use dropped an average of 12 minutes […]


The Correct Way To Use Product Manuals To Improve Search Marketing

Since product support influences sales, OwnerIQ may have some data that search marketers should see. The company’s site, ManualsOnline, maintains manuals for 650,000 products from hundreds of top brands. Consumers who are looking for more information about a product, but can’t find that darn manual, can go there. The data provides insight into what consumers search […]


OwnerIQ Reports Most Successful Q1 in Company History, and Expands Retailer Business by 87% year-over-year

Company gains momentum in marketplace and sees continued growth in all areas BOSTON, MA – (MAY 18, 2015) – OwnerIQ, the leading digital marketing solution for retailers and brands reports Q1 2015 as the most successful quarter in company history. The company’s first quarter saw a 60% bookings growth rate year-over-year while continuing to improve […]


ManualsOnline Launches New Website in Response to Changing Consumer Landscape

ManualsOnline part of OwnerIQ’s robust suite of solutions and services for retailers to more effectively reach their shoppers across all devices, reports 300% growth in visits from mobile devices and launches new website. Read the full press release here. ManualsOnline Launches New Website in Response to Changing Consumer Landscape OwnerIQ expects mobile visitors to surpass 50% of traffic […]