Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Paul Metaxatos Talks About Designing Products for Specific Types of Consumers

Paul Metaxatos, Principal at Motiv, talks about designing products like the Homedics dehumidifier, Arrow fastener, and the Everpure water filtration system. This video is part of our Reversing Market Research series. Each product was created while keeping a certain kind of consumer in mind based on the types of emotions the “design language” works to […]


The International Builders’ Show

by Kent Baker Over the past twenty years in previous roles with Maytag and Jacuzzi I regularly attended the International Builders’ Show, many times with the responsibility of being an exhibitor. I learned to be a supporter of the show as result of the benefits (including PR, new product introductions, and customer and supplier development) […]


Online Path to Purchase: OwnerIQ’s Blueprint for Acquiring and Transforming Data Into Value

by Mike Ouellette Understanding the full spectrum of the consumer online path to purchase has never been more important than in today’s data driven marketing environment. When used properly the path to purchase model can give marketers insight into the key moments of influence during the purchase consideration process. OwnerIQ has created and adopted a […]


OwnerIQ Presents BrandIQ and ProductIQ

by Steven Ustaris OwnerIQ’s unique taxonomy tags and catalogues consumers of over 4,000 different products and 5,000 individual brands across 17 different categories. This allows advertisers to create targetable online segments comprised of consumers based on the products and the brands that they own and consume. We classify this unique capability into distinct products: ProductIQ […]


OwnerIQ Acquires DiJiPOP

OwnerIQ was featured in AdExchanger today. CEO Jay Habegger answered questions on the acquisition and its impact on OwnerIQ. AdExchanger.com: What was the trigger for the transaction? Is this about tech or clients? In the ad tech marketplace OwnerIQ is known for ownership targeting, an advertising solution that enables marketers to target online consumers based […]