Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.


Robert Daniel on Panel at SES

by Robert Daniel I had the pleasure of participating on a panel at SES entitled “RTB, DSP, ATD, WTF: Finding Quality is a Sea of Solutions.” It was moderated by my old colleague Jay Sears, and had the following participants also on the panel: – Jeff Green, CEO & Founder, The Trade Desk – Nathan […]

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TopRankBlog.com: Marketing- What’s Your Definition?

We stumbled across Lee Odden’s Blog post entitled “Marketing-What’s Your Definition?” where he talks about returning from vacation in Oahu and realizing the vast difference between the “techie social media marketing world” he lives in and the relaxed atmosphere in Hawaii. “In today’s digital age, things move fast….Marketing evolves with consumer preferences, technologies and society. […]

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Brad Berens Blog: The Shakespeare Brand

We came across an interesting article by Brad Berens that compares Shakespeare’s “marketing strategy” to digital advertising today. “We don’t typically think of Shakespeare as a successful brand story, but we should because the way Shakespeare created, bonded with and nurtured his customer base has actionable lessons for marketers today. Don’t get distracted by the […]

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Neiman Journalism Lab: “Are Display Advertisers Too Obsessed With Click Through Rates?”

Harvard University’s Neiman Foundation blog recently published an article entitled “The Geico Gecko Meets The AOL Way: Are Display Advertisers Too Obsessed With Click Through Rates?” that outlined the notion that in the future, display advertising may be much more focused on branding and not as focused on intangible metrics. “The Geico Gecko is not […]

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