Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.


After the Storm: Connecting with the New Online Consumer

ATG has released its most recent Ecommerce Benchmark Survey about shifting online behavior and how it has changed the way retailers regard their business. We thought this was interesting, and you just might too. Plus, it’s free. “While industry watchers have long predicted that shifting online behavior would change the way that retailers regard their […]

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ManualsOnline.com Media Minute Video

by Justin Brown OwnerIQ’s network of product support sites, ManualsOnline.com provides over 300,000 user manuals from over 5,000 brands and represents the most expansive repository of free product support information on the Internet, reaching over 4 million users on a monthly basis.

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Paul Metaxatos Talks About Designing Products for Specific Types of Consumers

Paul Metaxatos, Principal at Motiv, talks about designing products like the Homedics dehumidifier, Arrow fastener, and the Everpure water filtration system. This video is part of our Reversing Market Research series. Each product was created while keeping a certain kind of consumer in mind based on the types of emotions the “design language” works to […]

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The International Builders’ Show

by Kent Baker Over the past twenty years in previous roles with Maytag and Jacuzzi I regularly attended the International Builders’ Show, many times with the responsibility of being an exhibitor. I learned to be a supporter of the show as result of the benefits (including PR, new product introductions, and customer and supplier development) […]

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