Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

News America Marketing Partners With OwnerIQ To Create Unique Digital Display Program

News America Marketing Launches Programmatic Platform to Reach Offline Shoppers Online News America Marketing, a promotional marketing services firm, has announced its foray into programmatic advertising. The company has partnered with OwnerIQ, a digital marketing firm for retailers, to launch its programmatic platform. OwnerIQ gives News America Marketing data on a claimed 200 million active […]


Shopper Marketing Summit

Heading to the annual Shopper Marketing  Summit? Come visit OwnerIQ Wednesday, March 18, 2015 – 12:00pm to 1:00pm Track: Targeting Shopper Segments Speakers: Bob Scaglione Shopper marketers are turning to a digital and data-driven approach to their campaigns, and they’re looking beyond the brick-and-mortar store walls to execute them. Some analysts predict that programmatic will account for over […]


Why You Should Stop Using CTR as a Primary KPI

By Eric Steinhardt Eric is a Client Strategist at OwnerIQ As marketers, we can try to predict how our target audiences will interact and engage with our campaigns, but often overlook common sense in the process—everyone in this industry is also a consumer. How do you personally engage with ads? Do you click on them? When was […]


Heading to eTail West?

The OwnerIQ team will be in full force at eTail West next week. If you are headed to show, stop by our booth on the showfloor #415 and learn how OwnerIQ is the best programmatic solution for the retail ecosystem. One lucky winner will win a GoPro Hero4 from OwnerIQ. Questions or interested in connecting at […]


How Vendor Targeted Marketing Delivers

Product brands and the retailers that carry their products can vastly improve their shopper conversion and coupon redemption rates though an innovative concept known as Vendor Target Marketing (VTM), which enables them to work with retailers to help influence a shopper’s purchase decision. The need to improve website effectiveness is clear, based on the findings […]