Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

The Q at The New England Group Product Show

This week, ownerIQ sponsored and spoke at The New England Group Product Show which took place on March 28th and March 29th. The digital marketing panel focused on independent retailers and how they can make the most of their digital advertising to drive shoppers in-store. The Q’s own Trish Flaherty joined ReachLocal, Netsertive, Torus Marketing, and Google […]


Why You Need a Data Partner for Better Marketing Outcomes

If you’re a marketer, it’s very likely you’re after what every other marketer is looking for these days: quality data. You’ve used up the bulk of your first-party data, or your own data that’s stored in-house, and so scalability has reached its peak. You need more of the right data to target the right audience, […]


Swapping Ski Audiences: K2 Gives Retailers Access to Its Visitors

By Kate Kaye. Published on March 21, 2017 Advertising Age  Ski and snowboard maker K2 Sports is giving its retail partners a new ability to reach people who are interested in its products such as Super Charger skis or Bottle Rocket snowboards. In December, the company, which also makes snowshoes as well as ice and […]


2017 IHHS Show: How Has Digital Changed Today’s Path to Purchase?

On Saturday, March 18, Connie Johnson, EVP, Business Development, Manufacturer Vertical at ownerIQ, presented an educational session titled, “New Digital Media Trends for Driving Outcomes at Retail,” at the 2017 International Home + Housewares Show in the Innovation Theater. The presentation (a packed house!) shed light on the dramatically altered path to purchase in digital […]


Three Ways to Grow Your Audience at Scale with Duress Shopper

Purchasing programmatic media is great except when marketers continually bombard the same person with the same old advertisements. Why does this happen? Most programmatic media buys are simply retargeting, making it incredibly difficult to grow at scale. While marketers can find success early on, it’s simply not sustainable. Introducing Duress Shopper, the ideal audience for […]