Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Driving Outcomes Through Creative: Introducing the Q’s Creative Showcase

ownerIQ’s in-house Creative Service team helps the Q’s partners and clients stand out amidst the noise and clutter of the digital landscape with truly impactful and customized digital experiences. Maximizing your ad banner rotation to achieve programmatic excellence across all devices, ownerIQ’s Optimized Creative Showcase boasts a breadth of ever-expanding capabilities, from product carousels to […]

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The Age of Second-Party Data is Here (And Here are Three Reasons Why it Matters)

ownerIQ CMO, Steve Ustaris, shows how in 2017, second-party data will become a mainstream marketing concept that will serve as table stakes for brands and retailers looking to better understand and reach their customers. Second-party data is about to have its moment for these 3 reasons: In 2017, second-party data will become a mainstream marketing […]

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Why Viewability KPIs Are Bad for Programmatic Performance

In his opening talk at AdExchanger’s Industry Preview last week Gary Vaynerchuk brought up the conflict that often exists between metrics and results: “The problem is that the metrics and the sales don’t match up,” he said. “That’s got to be talked about…” One key area I see that happen a lot is with viewability […]

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#QtheJob – Investor Relations Associate

The Job of the Week roundup is here! This one calls out the final Job of the Week of January and is dedicated to an exciting new position in Corporate Strategy here at the Q. Here goes… The Q is seeking an Investor Relations Associate to represent the Q within the Investment Banking and Venture […]

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Unlocking the Key to Second-Party Data: Recommendations for Success

In the age of the customer and a highly competitive business environment, smart advertisers and marketers understand that their first-party data — and the second-party data that results from partnering with a complementary retailer, brand, publisher, or marketer — can be a significant competitive advantage. In 2017, according to a new study conducted by Forrester […]

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