Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

At what point are you not a startup anymore?

This article was originally published in Built in Boston, March 1st, 2017, by Justine Hofherr, Staff Writer. With offices ranging from two employees to 200, tech companies in Boston come in all shapes and sizes. So what’s the difference between a startup and a regular ol’ company? Does it have to do with the number […]

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BIMA Gala – RECAP! What a night…

BIMA, (Boston Interactive Media Association), unites those committed to the advancement of digital media in an educational and social setting. And on December 7th, 2016, over 600 Digital Media Professionals came together to celebrate the year’s successes at the Annual BIMA Holiday Gala! This year, the Q set out to make the night unforgettable for […]

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Charles Kane Joins ownerIQ’s Board of Directors

Software technology veteran adds expertise in strategic planning, financial execution, globalizing corporations and M&As BOSTON, MA – (February 21, 2017) – ownerIQ, the leading second-party audience marketplace, announced today the appointment of Charles Kane to its board of directors. Kane, a recognized industry expert in corporations and M&As, will be a key asset to ownerIQ’s […]

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SaaS – When It Makes Sense and When It’s Nonsense!

It’s 2017, and the times they are a-changin’. This is neither a good nor a bad thing – it’s just the natural course of all things in life. Take the introduction of driverless cars, for instance, and consider why the need for self-driving vehicles was naturally driven (no pun intended) to fruition. The advent of […]

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CTR: The KPI You Don’t Need for Digital Success

Digital marketers are often hard-pressed to identify key performance indicators (KPIs) that justify a client’s digital marketing campaign or display advertising spend. One indicator perceived as vital to driving conversions (or a marketer’s coveted objective) is the pesky click-through-rate (CTR). You may have heard CTRs are important KPIs in your digital campaigns, but we’re here […]

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