Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ’s Michael Chass Featured in CEA Newsline

Our very own Michael Chass is currently featured in CEA’s Vision Magazine. His member profile gives an outline of his career and a description of what he does here at OwnerIQ. “Two-thirds of all consumers use an online resource as a step in the path to purchase”. Read the full article here.


OwnerIQ Named One of iMedia Connection’s “5 New and Powerful Targeting Methods”

On June 13th, OwnerIQ was included in Jim Nichols’ outline of 5 new and powerful targeting methods on imediaconnection.com “Another interesting approach comes from OwnerIQ, which calls its model “owner targeting.” The company collects data on user actions that demonstrate product ownership to deliver prospects with highly probable interest in categories, brands, and interests. Then […]


OwnerIQ Climbs “The Hill”

by Michael Chass OwnerIQ is an active member of CEA (Consumer Electronics Association). Besides attending CEA’s annual CES (Consumer Electronics Show), OwnerIQ also participates in several of the functions and events CEA hosts throughout the year. In addition, I serve on two different CEA Boards, volunteering time to help with the needs of the association, […]


OwnerIQ at iMedia, 2011

by Sam Rubenstein, The iMedia summit took place in Bonita Springs, Fl from May 22 – 25th. There were a number of interesting presentations and speakers giving their insights on the current state of online advertising and what we can expect moving forward. Topics throughout the conference ranged from online privacy, the future of media […]


OwnerIQ at NY Media Day

OwnerIQ was proud to sponsor The Advertising Club’s NY Media Day conference today at The Times Center. The theme of the event was “Roadmap to Activation,” a discussion about how marketers and agencies are adjusting, experimenting and succeeding in today’s ever evolving media and technology landscape. The panel explored topical subjects such as the convergence […]