Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Marketing-Expert Blog: Programmers, Cheaper Isn’t Always Better

We came across an article today on The Marketing Blog that we thought was humorous and interesting, especially being in the tech industry ourselves. Entitled “Programmers: Cheaper Isn’t Always Better”, Michael Fleischner talks about how to go about finding a quality programmer for your money. “During the last year I’ve embarked on a number of […]

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Tom Hespos on DishyMix

We came across an interesting blog post on Tom Hespos’ Blog featuring a podcast interview where he speaks on more than just typical digital media. Here’s a snippet. “One of the things I love about DishyMix is that it gives you insight into the PEOPLE who are big in the digital business – not just […]

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Managing Online Privacy: A Guide For Non-Geniuses

Senator John Kerry (D-Mass) recently introduced a Privacy Bill on 4/13/11. In it he stated the following concern, “You shouldn’t have to be a computer genius in order to opt out of information sharing ”… We at OwnerIQ wholeheartedly agree with Senator Kerry’s sentiment. In fact, our CEO, Jay Habegger addressed this very topic in […]

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Robert Daniel on Panel at SES

by Robert Daniel I had the pleasure of participating on a panel at SES entitled “RTB, DSP, ATD, WTF: Finding Quality is a Sea of Solutions.” It was moderated by my old colleague Jay Sears, and had the following participants also on the panel: – Jeff Green, CEO & Founder, The Trade Desk – Nathan […]

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