Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ on Expanding It’s Shopper Marketing Capabilities with DiJiPOP

Our CEO Jay Habegger answered questions on the acquisition and its impact on OwnerIQ in AdExchanger. AdExchanger.com: What was the trigger for the transaction? Is this about tech or clients? In the ad tech marketplace OwnerIQ is known for ownership targeting, an advertising solution that enables marketers to target online consumers based on the products […]


Jay Habegger on Minnesota Public Radio

On December 27th, 2011, Jay Habegger spoke on Minnesota Public Radio. “I see it as being a somewhat under-the-radar trend for the next couple of years,” he said. But in three to five years, the ad industry will wake up and say, “Oh my gosh, some significant percentage of the digital spend is now being […]


OwnerIQ Attends 15th Annual CEA CEO Summit

by Michael Chass I was honored to represent OwnerIQ at the 15th Annual Consumer Electronics Association’s CEO Summit. The CEO Summit is an invitation only gathering of top consumer electronics retailers and manufacturers providing a rare opportunity to network in an executive-only environment, garner insight helpful to an individual’s business and focus on the issues […]


Jay Habegger writes for AdAge.com

“Online retail, by its very definition, exists so that companies can sell products and turn a profit on those sales. The model has grown steadily over the past decade as consumers become increasingly comfortable purchasing goods online. But savvier online retailers aren’t merely consumer-facing stores anymore; they’re evolving into media companies that can sell advertising […]


Jay Habegger on Cover of AdAge.com

OwnerIQ CEO Jay Habegger is currently featured on the cover of AdAge.com for his article “Why Amazon is About to Become a Force in Online Advertising”. “Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party […]