by Justin Brown OwnerIQ’s network of product support sites, ManualsOnline.com provides over 300,000 user manuals from over 5,000 brands and represents the most expansive repository of free product support information on the Internet, reaching over 4 million users on a monthly basis.
Paul Metaxatos, Principal at Motiv, talks about designing products like the Homedics dehumidifier, Arrow fastener, and the Everpure water filtration system. This video is part of our Reversing Market Research series. Each product was created while keeping a certain kind of consumer in mind based on the types of emotions the “design language” works to […]
by Kent Baker Over the past twenty years in previous roles with Maytag and Jacuzzi I regularly attended the International Builders’ Show, many times with the responsibility of being an exhibitor. I learned to be a supporter of the show as result of the benefits (including PR, new product introductions, and customer and supplier development) […]
by Mike Ouellette Understanding the full spectrum of the consumer online path to purchase has never been more important than in today’s data driven marketing environment. When used properly the path to purchase model can give marketers insight into the key moments of influence during the purchase consideration process. OwnerIQ has created and adopted a […]
by Steven Ustaris OwnerIQ’s unique taxonomy tags and catalogues consumers of over 4,000 different products and 5,000 individual brands across 17 different categories. This allows advertisers to create targetable online segments comprised of consumers based on the products and the brands that they own and consume. We classify this unique capability into distinct products: ProductIQ […]