Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Your Online Strategy Is Missing Something: Retargeting

AdAge.com’s “Digital Next” is currently featuring an article by our very own Jay Habegger entitled, “Your Online Strategy is Missing Something: One Simple Tactic That Should Be As Essential as Search”. “It seems like every day we’re getting more exciting news about how advertisers are spending more money on digital; advertisers are giddily spending on […]


Ads Without Borders

A Humorous Commentary By Sam Rubenstein, You can’t pick a newspaper lately without coming across an article pertaining to internet privacy and the debate between advertisers looking to target consumers based on their online behaviors and the Government looking to protect users’ online privacy. The online ad industry continues to move forward at a blazing […]


The Re-Targeting Re-volution at OMMA

by Jay Habegger I had the honor of participating in a panel at the OMMA 2011 Global Conference last week in San Francisco. The panel, organized and moderated by Cory Treffiletti of CatalystSF, was entitled The Re-Targeting Re-volution: How Has Retargeting Changed Over The Last Year? Besides me, the panel included representatives from Criteo, ChoiceStream, […]


Shopper Marketing’s New Frontier: E-Commerce

We read this article on AdAge.com about the relationships between ad agencies, retailers and marketers in relation to packaged goods. The article features a study by AdAge that examines how to best structure shopper marketing practices. We found it interesting and we thought you might too. Read the whole article here.


Observations from the 2011 IAB Leadership Conference

By J. Habegger, I attended the IAB Leadership Conference in La Quinta, California (Palm Springs for those of you that don’t instantly recognize La Quinta) last week along with OwnerIQ executives Robert Daniel and Eric Mabley. This was my second time at the IAB Leadership Conference and I continue to be impressed by the caliber […]