Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

TopRankBlog.com: Marketing- What’s Your Definition?

We stumbled across Lee Odden’s Blog post entitled “Marketing-What’s Your Definition?” where he talks about returning from vacation in Oahu and realizing the vast difference between the “techie social media marketing world” he lives in and the relaxed atmosphere in Hawaii. “In today’s digital age, things move fast….Marketing evolves with consumer preferences, technologies and society. […]

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Brad Berens Blog: The Shakespeare Brand

We came across an interesting article by Brad Berens that compares Shakespeare’s “marketing strategy” to digital advertising today. “We don’t typically think of Shakespeare as a successful brand story, but we should because the way Shakespeare created, bonded with and nurtured his customer base has actionable lessons for marketers today. Don’t get distracted by the […]

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Neiman Journalism Lab: “Are Display Advertisers Too Obsessed With Click Through Rates?”

Harvard University’s Neiman Foundation blog recently published an article entitled “The Geico Gecko Meets The AOL Way: Are Display Advertisers Too Obsessed With Click Through Rates?” that outlined the notion that in the future, display advertising may be much more focused on branding and not as focused on intangible metrics. “The Geico Gecko is not […]

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Your Online Strategy Is Missing Something: Retargeting

AdAge.com’s “Digital Next” is currently featuring an article by our very own Jay Habegger entitled, “Your Online Strategy is Missing Something: One Simple Tactic That Should Be As Essential as Search”. “It seems like every day we’re getting more exciting news about how advertisers are spending more money on digital; advertisers are giddily spending on […]

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Ads Without Borders

A Humorous Commentary By Sam Rubenstein, You can’t pick a newspaper lately without coming across an article pertaining to internet privacy and the debate between advertisers looking to target consumers based on their online behaviors and the Government looking to protect users’ online privacy. The online ad industry continues to move forward at a blazing […]

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