Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

The Re-Targeting Re-volution at OMMA

by Jay Habegger I had the honor of participating in a panel at the OMMA 2011 Global Conference last week in San Francisco. The panel, organized and moderated by Cory Treffiletti of CatalystSF, was entitled The Re-Targeting Re-volution: How Has Retargeting Changed Over The Last Year? Besides me, the panel included representatives from Criteo, ChoiceStream, […]


Shopper Marketing’s New Frontier: E-Commerce

We read this article on AdAge.com about the relationships between ad agencies, retailers and marketers in relation to packaged goods. The article features a study by AdAge that examines how to best structure shopper marketing practices. We found it interesting and we thought you might too. Read the whole article here.


Observations from the 2011 IAB Leadership Conference

By J. Habegger, I attended the IAB Leadership Conference in La Quinta, California (Palm Springs for those of you that don’t instantly recognize La Quinta) last week along with OwnerIQ executives Robert Daniel and Eric Mabley. This was my second time at the IAB Leadership Conference and I continue to be impressed by the caliber […]


A Real Privacy Problem

By J. Habegger The Wall Street Journal published another installment in their What They Know series on Monday, 7 March 2011. This article is about how companies are targeting video advertising using data compiled about consumer viewing habits from set-top boxes and linking that with off-line data based on the fact that the cable company […]


Media6Degrees Blog: Data and Media Are Better Together

Vikas Sood recently wrote an article on the Media6Degrees blog about how the combination of data and media is greater than the sum of its parts. “Our view is that if you are in the business of making predictions, you should also be in the business of learning if your predictions are accurate. Combining data […]