Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

What Do Consumers Need Help With? Not What You Think

We’re in possession of some unique data on product ownership and consumer behavior. One of the things that we look at each month is the list of specific products generating the most help inquiries. These inquires take the form of a user downloading a manual, participating in a discussion forum, or just deciding that this […]


Banner Ads: Flawed, Or Just User Error?

For a long time now Internet display advertising – banners — has been derided as ineffective. Indeed, display advertising is the butt of most jokes about Internet advertising. As recently as yesterday, I was listening to a pitch from a start-up company where the CEO went to great lengths to distance the offering of her […]