Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Jay Habegger at OMMA Global San Francisco

Our CEO, Jay Habegger is currently on a panel at the OMMA Global Conference in San Francisco. The OMMA Global West 2011 is a semi-annual gathering of industry insiders where the most up-to-date information, news and ideas about mobile, social, video, display and direct advertising are presented. “OMMA GLOBAL is the two-day intensive tour de […]


MediaPost’s Behavioral INSIDER on OwnerIQ: “My Stuff, My Self: You Are What You Own”

Behavioral Insider’s Steve Smith posted an article this morning about OwnerIQ and Ownership Targeting within the Behavioral Targeting space. He highlights the ways that Ownership Data can be very telling of consumer interests in other, sometimes unrelated categories and even mentions our reversing market research series. “My Stuff, My Self: You Are What You Own” […]


Flurry.com On Mobile Social Gamers

The Flurry.com blog recently did a post entitled “Mobile Social Gamers:The New Mass-Market Powerhouse” about the shift in the landscape and audience of video gaming. We thought you would find it interesting. Read the full article here. “As the growth of iOS and Android mobile devices continues to explode, there is a tectonic shift in […]


After the Storm: Connecting with the New Online Consumer

ATG has released its most recent Ecommerce Benchmark Survey about shifting online behavior and how it has changed the way retailers regard their business. We thought this was interesting, and you just might too. Plus, it’s free. “While industry watchers have long predicted that shifting online behavior would change the way that retailers regard their […]