Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Your (New) Buzzworthy Digital Marketing Cheat Sheet

Marketing and advertising are fluid, complex, and transitory subjects. And if you live and breathe all things digital marketing, it’s all the more imperative for you to keep up and transform according to the times. So what’s all the buzz about now? Sometimes it’s hard to keep up. We’re here to help and breaking down some […]


CoEx Feature Updates: Your April Checklist

At ownerIQ, we recognize the need to always, always stay innovative. CoEx, ownerIQ’s second-party data marketplace, powers today’s largest transparent data economy, and in doing so strives to ensure users are able to tend to all things audience data seamlessly. Sharing and activating your first-party data with marketing partners of choice? Check. Making readily available […]


K2 Taps ownerIQ to Execute Their Second-Party Data Strategy

Outdoor and Sporting Company to Support Retail Channel through Data-driven Marketing Strategy Boston, April 18, 2017 – ownerIQ, the leaders in second-party data, announced today that the K2 Skis brand is now part of their transparent data marketplace; the brand includes K2 Skis, K2 Snowboarding, Ride Snowboards, Line Skis, and Full Tilt Boots. K2 was […]


Six Not So Average Digital Tactics to Boost Display Advertising

Time flies when you’re busy. And let’s be honest, when are marketers and advertisers really on pause? Instead, we’re usually well past the starting line, and simultaneously near the finish line of any initiative, year-round. Marketing is a stop-and-go cycle and it’s imperative to succeed at every step of the way. At any point of […]


ownerIQ hosts for NewCo Boston 2017

ownerIQ was excited to participate in NewCo Boston 2017 as host company. NewCo is an innovative and motivational program that inspires attendees to hear from founders and top executives of local Boston companies while giving them an inside look at their offices. ownerIQ opened their brick and beam headquarters in Boston’s trendy Fort Point area […]