Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Drinking From The Fire Hose

by Chris Back Real-Time-Bidding (RTB) for ad impressions is tremendously powerful. But, to make it work in practice there are plenty of technology challenges that have to be addressed by a demand-side-platform (DSP). In particular, the number of ad opportunities that have to be examined to decide which ones are of interest is something akin […]


Give Manuals Their Due!

by Connie Johnson It’s about time product manuals got their due! A recent story on Forbes.com talks about how companies should change their view on product documentation from, at best, a necessary evil and instead view them as an asset that can improve the business. At OwnerIQ we’ve believed that for quite some time and […]


“Down’n Dirty” – Or – Brandsafe?

by Jay Habegger I recently attended a meeting with a knowledgeable online marketer. During the course of the conversation she made a comment about how the inventory flowing through ad exchanges was “down’n dirty” and perhaps not suitable for brand conscious campaigns. This is a perspective that I hear frequently. And, there is no denying […]


A New Look For ManualsOnline

by Chris Parker ManualsOnline.com, our product support property, has a new home page design aimed at helping our users better navigate through the site to solve their product problems. About 4 million consumers per month use ManualsOnline to locate user manuals and other product support information. Additionally, ManualsOnline has over 2 million registered members who […]


What the Wall Street Journal Got Right & Wrong

by Jay Habegger The Wall Street Journal started a series this past Saturday entitled “What They Know” that explores the emerging industry of data-driven online advertising. The articles from Saturday, and the subsequent articles in the series, make positive contributions to the public discussion, but they have also served, unfortunately, to set that conversation back […]