Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ Acquires DiJiPOP

OwnerIQ was featured in AdExchanger today. CEO Jay Habegger answered questions on the acquisition and its impact on OwnerIQ. AdExchanger.com: What was the trigger for the transaction? Is this about tech or clients? In the ad tech marketplace OwnerIQ is known for ownership targeting, an advertising solution that enables marketers to target online consumers based […]


The Affiliate Summit West: A Shift in Consumer Purchasing

by Mike Ouellette Affiliate Summit West has long been the premier affiliate marketing conference in the industry. The annual event takes place in Las Vegas (this year at the Wynn hotel) and is regularly attended by thousands of performance marketing professionals. OwnerIQ attended this year’s event on January 9th – 11th, promoting our newly launched […]


Paul Metaxatos Talks About The “Keurig Story”

by Connie Johnson Different products are designed to appeal to specific consumer segments. And many times, it’s emotion that defines a consumer’s needs and drives them to choose one product over another. Here, Paul Metaxatos of Motiv discusses the Keurig story and how the product features and innovation play a key role in establishing that […]


CES 2011 Stuffed with New and Revised “i” Products

by Michael Chass CES 2011 was an exciting show. Attendance was up, optimism was in the air and the manufacturers were out in full force with all of the latest and greatest “i” products. But I do not mean iPhone, iPod, or iPad. That’s yesterday’s news and boooring. The “i” I’m referring to is “i”nternet […]


The AdAge Media Evolved Conference

By Robert Daniel On November 30th, 2010, OwnerIQ sponsored the AdAge Media Evolved Conference in New York City that focused on media innovation and boasted an impressive list of speakers. The roster included McCann Worldgroup’s CEO Nick Brien, Coca Cola’s VP of Integrated Marketing, Scott McCune, and Nick Shore, SVP of Strategic Consumer Insights and […]