Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Our CEO Makes the Cover of Twice.com

Jay Habegger, our CEO, wrote an article entitled “Is E-Commerce Hijacking Your Marketing Budget?” It made the cover of Twice.com and is currently published on the Twice.com blog.


Mike Ouellette’s Partner Minute

by Mike Ouellette There are many ways to make money from your site traffic. Here, Mike Ouellette, VP of Publisher Relations at OwnerIQ talks about privacy when it comes to monetizing your website data and respecting visitor rights. Enjoy!


OwnerIQ’s NYC “POP” Party Video

On November 17th, 2010, OwnerIQ hosted its first ROCKBAND themed “POP” (product ownership) party at the W Hotel in New York to celebrate our NY team’s recent success. We had a lot of fun and got to meet some really interesting people. Look out for upcoming POP parties on the OwnerIQ events page so you […]


The Online Path-to-Purchase: Evidence From Black Friday

by Jay Habegger and Michael Chass Still have doubts that the path to purchase is really shifting online? How about an 89% increase in product research traffic to manufacturer and retailer web sites in the week from Monday, 22 November through Sunday, the 28 of November? Yep, you read that right. The number of unique […]


OwnerIQ at iMedia

The iMedia Agency Summit will take place on December 12th-15th of this year in Phoenix, AZ, to explore the many media-related dynamics at play in the digital space. OwnerIQ is proud to announce our sponsorship of the summit this year. We hope you’ll enjoy this video we sent to the folks at iMedia that will […]