Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ Exhibiting Sponsor of i612 Alpha Event, November 10

By Steve Tschosik and Steve Ustaris OwnerIQ was one of the exhibiting sponsors at the i612 Alpha Event. i612 is the premiere marketing organization in Minneapolis and St. Paul specifically focused on servicing the local digital media community. The Alpha Event was held at Graves Hotel in Downtown Minnesota. There were over 200 industry folks […]


The New OwnerIQ New York Office

by Robert Daniel 2010 has been an amazing year for OwnerIQ NYC.  Our team is triple the size, revenue is growing at a rapid clip and today we passed another important milestone in the lifecycle of a start-up: in addition to our Boston HQ, we now have our own lease in NYC and have moved […]


Stories We Tell Ourselves

by Jay Habegger My Dad has spent a lifetime acquiring tools for his workshop. These aren’t your everyday shop tools. These are serious tools for serious projects – tools such as milling machines, spot welders and large sheet metal shears. On a recent visit he mentioned to me that he has started to think about […]


OwnerIQ Congratulates Tim Baxter, Bob Law and Tim Frank

by Connie Johnson On Nov 13th, I had the wonderful opportunity to represent OwnerIQ at the Anti-Defamation League National Consumer Technology Industry Awards Tribute Dinner which honors Consumer Technology executives for their remarkable work and dedication, making an impact in their own organizations and beyond.


The Travel Innovation Summit

by Jay Habegger The past week I had the privilege of participating in the Travel Innovation Summit, part of the annual PhoCusWright Conference. My role was judge, along with other executives, of four finalists for the Travel Innovation Award. The PhoCusWright conference is the leading gathering for the online travel distributor ecosystem: OTA’s (Online Travel […]