Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Eureka: Catering to Pet Owners with Pet Lover Vacuum

Eureka Reverses the Market Research with OwnerIQ… Our CEO, Jay, sat down with Allison Duy, Consumer Insights Marketing Manager, and Jackie Cooper, Director of Marketing and Communications, from Eureka to talk about consumer research efforts that went into creating their newest Pet Lover Vacuum. They told us that consumer information is very important in product […]


Cisco: Making the Valet Simple

Cisco Reverses the Market Research with OwnerIQ… OwnerIQ sat down with Ken Wirt, VP of  Consumer Marketing at Cisco to talk about their new product, the Cisco Valet. Wirt discusses the market research that went into creating this product, as well as the type of consumers who are most likely to buy it. He’s a […]


OwnerIQ Makes a Splash at NATM

OwnerIQ meets with partners and prospects at the NATM Conference. While NATM members meet with manufacturers, OwnerIQ meets with both sides of the aisle to help them leverage the value of their existing site traffic.


The Greatest NBA Player in History: Artis “The A-Train” Gilmore

A commentary on Click Thru Rate by Steve Ustaris Yes, I was surprised myself. Like me, you may have been under the previously ill-informed assumption that legends like Jordan, Magic and Bird would bear this title. If you are under 25, you might even throw wanna-be’s like Kobe and Lebron into the debate. But as […]


Don’t Sell Your Audience Short

by Michael Ouellette Running a successful publisher business comes down to two things: building audience and extracting as much value as possible from that audience through monetization techniques. Building audience involves a mix of developing fresh, valuable content and executing on smart marketing tactics in areas such as search engine optimization. Rightfully so, most midsize […]