Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

The Online Path-To-Purchase

Originally posted on TWICE.com by Jay Habegger A manufacturer’s website is its single most important marketing tool. This isn’t hyperbole. This is the current reality. The retail world for consumer durable goods — considered purchases such as CE equipment and appliances — has changed so radically over the last decade because of the Internet that […]


Drinking From The Fire Hose

by Chris Back Real-Time-Bidding (RTB) for ad impressions is tremendously powerful. But, to make it work in practice there are plenty of technology challenges that have to be addressed by a demand-side-platform (DSP). In particular, the number of ad opportunities that have to be examined to decide which ones are of interest is something akin […]


Give Manuals Their Due!

by Connie Johnson It’s about time product manuals got their due! A recent story on Forbes.com talks about how companies should change their view on product documentation from, at best, a necessary evil and instead view them as an asset that can improve the business. At OwnerIQ we’ve believed that for quite some time and […]


“Down’n Dirty” – Or – Brandsafe?

by Jay Habegger I recently attended a meeting with a knowledgeable online marketer. During the course of the conversation she made a comment about how the inventory flowing through ad exchanges was “down’n dirty” and perhaps not suitable for brand conscious campaigns. This is a perspective that I hear frequently. And, there is no denying […]


A New Look For ManualsOnline

by Chris Parker ManualsOnline.com, our product support property, has a new home page design aimed at helping our users better navigate through the site to solve their product problems. About 4 million consumers per month use ManualsOnline to locate user manuals and other product support information. Additionally, ManualsOnline has over 2 million registered members who […]