Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Welcomes Ace Hardware as a Retail Partner

ownerIQ is proud to announce Ace Hardware, the largest retailer-owned hardware cooperative in the world, as a retail partner! With the addition of Ace Hardware, ownerIQ continues to add to the largest network of active online retail shoppers! Founded in 1924 by a small group of Chicago hardware store owners, Ace changed the retail landscape […]


#QtheJob – Manager of Partner Development

Time to #QtheJobs, readers! ownerIQ is always on the hunt for talented people who are passionate about the future of digital advertising to join our dynamic team. This week’s job of the week shout out goes to the Partner Development team, who is currently hiring a Manager of Partner Development at our Boston office! The role: […]


Leveraging Product Support Within the Omnichannel

The omnichannel is changing the way retailers provide a product support experience for their consumers. Consumers are viewing retailer brands from their smartphone, then may switch to a tablet or desktop, and then finally head over to the brick and mortar store. Simultaneously, TV ad spend is decreasing as content is being consumed through several […]


Share Your Audience Data for Increased Advertising Revenue

The holidays are a time for caring; likewise, the season is a time for sharing – and that’s exactly what many savvy retailers and brands are doing differently to amp up and perfect their media initiatives nearing year-end. Back up – just what are they sharing? Answer: Transparent first-party audience data (i.e. second-party data). We’ll […]


Merry Measurement from the Q

Towards the end of the year, you better believe that your holiday shoppers are still out there. And they’re a jumbled group; one day they’re purchasing at a nearby mall, and the next they’re browsing online – visiting one site after another over a cup coffee. We know this because we are those very shoppers. […]