Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

212 NYC: Second-Party Data Panel

Last week, ownerIQ sponsored 212’s first event of 2017 at Ignitionone in NYC. This panel brought together the agency community to discuss a hot topic: Second-Party Data. The Q’s own Bob Scaglione gave a brief welcome and explained why second-party data should be part of every marketer’s agenda in 2017. We were thrilled to have […]


Second-Party Data and the Rise of the Transparent Data Economy

A major shift is taking hold in the world of digital marketing and advertising. With the industry’s pursuit of data integrity reaching its peak, the demand for transparency and choice has crystallized at last. Marketers have long sought answers to the “third-party data” dilemma: just who is my data reaching and what value, if any, […]


The Q at The New England Group Product Show

This week, ownerIQ sponsored and spoke at The New England Group Product Show which took place on March 28th and March 29th. The digital marketing panel focused on independent retailers and how they can make the most of their digital advertising to drive shoppers in-store. The Q’s own Trish Flaherty joined ReachLocal, Netsertive, Torus Marketing, and Google […]


Why You Need a Data Partner for Better Marketing Outcomes

If you’re a marketer, it’s very likely you’re after what every other marketer is looking for these days: quality data. You’ve used up the bulk of your first-party data, or your own data that’s stored in-house, and so scalability has reached its peak. You need more of the right data to target the right audience, […]


Swapping Ski Audiences: K2 Gives Retailers Access to Its Visitors

By Kate Kaye. Published on March 21, 2017 Advertising Age  Ski and snowboard maker K2 Sports is giving its retail partners a new ability to reach people who are interested in its products such as Super Charger skis or Bottle Rocket snowboards. In December, the company, which also makes snowshoes as well as ice and […]