Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Why Everyone Is Talking Second-Party Data

Last week, ownerIQ hosted a panel discussion at the 2016 MITX Data Summit, from Boston’s Innovation and Design Center. The summit invited top minds in the industry to share proven best practices for business success and explored the latest data strategies in the ever-changing digital marketing landscape. The Q’s session, “Why Everyone is Talking Second-Party […]


ownerIQ, the Leaders in Second-Party Data Announces Record Q1 2016 Operating Results

ownerIQ, the Leaders in Second-Party Data Announces Record Q1 2016 Operating Results Company Shows Improving Q1 Year-Over-Year Revenue Growth; Primed for Success in 2016 BOSTON, MA – (JUNE 2, 2016) – ownerIQ, the leaders in second-party data; a digital marketing solution for retailers and brands, announced the company has exceeded its bookings and revenue goals for […]


The Geo-Weighting Evolution

Many of us may remember the world before the Internet became a household name – in some ways, these were relatively simpler times: TV was an escape (VHS tapes were our rescue), print was king, Mark Zuckerberg was practically a baby, and Marketing was far more segmented, but far less personalized. What’s more, marketing campaigns […]


The Secret Sauce to Your Programmatic Advertising Initiatives

This article and accompanying infographic was published in Modern Marketing Xchange (MMX), May 13, 2016 In today’s crowded advertising landscape, it’s tough to get away with being anything but programmatic. But while programmatic advertising, or the automated process of buying digital media inventory, is fast becoming an absolute necessity, it’s just as important to know […]


Your CPAs Are Only Going Up

Investing more in customer acquisition, while keeping media execution efficiency constant, guarantees that your cost to acquire each marginal customer is going to increase; CPA’s only go up.  The reason the cost of acquisition goes up is because your media has to work harder and harder to acquire the more marginal prospects. Your lowest CPA […]