Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Big data

How to Share Your Unique Audience with Your Retailers

Product brands, this post’s for you. Oh, and it’s for your retailers, too… You may have heard about the value of allowing your retailers to access your unique website audience. But just in case, here’s a quick recap: 50% of your website visitors will make a relevant purchase in 30 days. But the majority of […]

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Closing the Loop on Measuring Your Retail Outcomes

You’re always in the middle of something, we get it – and so we thank you (truly) for taking the time to check out this blog. And because we’re always pressed for something, be it time or information, let us start off by asking you two very simple questions that will require zero strenuous effort: […]

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What Do Your Shopping Patterns Say about You?

You’ve heard this before: You are what you eat. The many of us left nauseated after watching Super Size Me (a documentary in which one brave and healthy man committed to eating solely from McDonalds for 30 days!), know that this saying, in many ways, is valid. The same goes for the many other attributes […]

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The Buzzworthy Digital Marketing Cheat Sheet

A list of must-know words and definitions for digital marketing. Digital marketing and advertising are fluid, complex, and transitory subjects. And if you live and breathe all things promotion, it’s all the more imperative for you to keep up and transform according to the times. So what’s all the buzz about now? Sometimes it’s hard […]

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How Big Data Has Strengthened Shopper Insights and Analysis

As the use of “big data” increases in the marketplace, the need for more advanced data visualization tools has followed suit.  Without a way to interpret the complexity of this data, how can one truly use this information to its full potential?  In the advertising industry, this data evolution is upping client’s expectations for campaign […]

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