Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.


Mother’s Day 2016: What Did You Shop for?

Mother’s Day 2016 is a wrap! So what were we shopping for leading up to the special day? Not surprisingly, the gifts we sought out were as unique and diverse as our lovely mamas. Looking at real-time shopping interactions across The Qniverse, we’ve noticed the following behavior from the beginning of April to the week […]


How to Share Your Unique Audience with Your Retailers

Product brands, this post’s for you. Oh, and it’s for your retailers, too… You may have heard about the value of allowing your retailers to access your unique website audience. But just in case, here’s a quick recap: 50% of your website visitors will make a relevant purchase in 30 days. But the majority of […]


Give in to Programmatic Advertising to Become Even More Powerful

What’s the difference between feeling powerless and powerful? Personal variations aside, I’m guessing that one of the biggest differentiators is the element of control. When we believe we’re in full control of a situation, our confidence in our abilities to act, to influence a particular course of action or outcome, naturally improves. We associate a […]


Do something different: Drive Sell-Through at All Levels of Retail

Have you ever thought about investing your entire life savings in the stock of a single company? I’m sure I know your answer. You’re choosing staying smart over being sorry. Good call. What about when it comes to running your business…Would you choose a single retail distributor to reach your customers in a single way? […]


The Case of the Underutilized Website

You have a website – great start. As your virtual business card, your website is a must-have and a leading source for collecting valuable first-party data – e.g. that essential audience segment that feeds your marketing initiatives with highly relevant information. First-party data can be thought of as an appetizer, an almost obligatory starter, to […]