Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Digital Marketing

Give in to Programmatic Advertising to Become Even More Powerful

What’s the difference between feeling powerless and powerful? Personal variations aside, I’m guessing that one of the biggest differentiators is the element of control. When we believe we’re in full control of a situation, our confidence in our abilities to act, to influence a particular course of action or outcome, naturally improves. We associate a […]

Read


Let’s Get Real (Transparent) – Find More Buyers with Second-Party Data

We’re all shoppers. Likewise, we’re all buyers. The difference between these two self-identifying nouns seems minuscule; buyers complete the act of making a purchase, whereas shoppers are really both, buyers and browsers. This seemingly small difference is at the heart of what advertisers and marketers all over the world spend their days ruminating over – […]

Read


A Time Before Ad Blocking

Humans – what a complicated species. As history has shown, we’re often perpetually indecisive and we flip flop, admit it. What’s in one day, is out the next, and all by the makings of our own short-lived declarations. Yesterday’s news, for instance, declared ad blockers the next necessary step to an annoyance-free web experience, and […]

Read


The Case of the Underutilized Website

You have a website – great start. As your virtual business card, your website is a must-have and a leading source for collecting valuable first-party data – e.g. that essential audience segment that feeds your marketing initiatives with highly relevant information. First-party data can be thought of as an appetizer, an almost obligatory starter, to […]

Read


Old School vs. New School Digital Advertising Strategies

Advertising strategies and trends are always shifting. Change has become the new constant for both large enterprises and small businesses. If you’re not keeping up, you’re falling behind your competition fast – especially in the SMB space, where antiquated strategies can dramatically affect the bottom line. So when compared to what’s trending (and what’s working […]

Read