Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Digital Marketing

Have a data date?

Oh, Valentine’s Day… A day of many different emotions – affecting just about everyone, somehow. In one way, you’re an open door to those lucky in love, giving couples a reason to celebrate couplehood. And that’s a sweet thing. In another way, however, your existence can be daunting, weighing heavily on some – the ones not […]

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Part 3 – What does your DATA bring to the party

Talking third-party data – otherwise known as everyone’s data. The last – and in our opinion, quite possibly least – data segment is third-party data. But we’ll let you be the judge. Third-party data is aggregated through various external platforms and websites, and provided by numerous providers. This data set can be especially useful for […]

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Part 1 – What does your DATA bring to the party?

First-Party Data Demystified There’s no keeping score in data, and not all types are created equal – it’s either hot (valuable) or not (useless). And with so many data segments out there promising to deliver the audience insights you need, it’s hard to tell data X apart from data Y; not to mention which will […]

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Advertise differently: All your efforts, in perfect harmony

Today’s consumers are everywhere. Buyers are shopping online, in-store, on mobile…or wherever it’s most convenient at given time. But there are many advertisers out there whose tactics are grounded in a single medium approach – focusing most of their marketing efforts on either e-commerce or in-store. Big mistake. It’s time to see this chasm from […]

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ownerIQ, Leaders in Second-Party Data Announce Record-Breaking Q3

  BOSTON, MA – ownerIQ, the leading digital marketing solution for retailers and brands reports Q3, 2015 as the strongest quarter in company history. ownerIQ’s third quarter saw a 60% bookings growth rate year-over-year while continuing to maintain already strong, industry leading gross margins. The company served 601 unique Advertiser Clients in the third quarter […]

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