Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Digital Shoppers

Have a data date?

Oh, Valentine’s Day… A day of many different emotions – affecting just about everyone, somehow. In one way, you’re an open door to those lucky in love, giving couples a reason to celebrate couplehood. And that’s a sweet thing. In another way, however, your existence can be daunting, weighing heavily on some – the ones not […]


Closing the Loop on Measuring Your Retail Outcomes

You’re always in the middle of something, we get it – and so we thank you (truly) for taking the time to check out this blog. And because we’re always pressed for something, be it time or information, let us start off by asking you two very simple questions that will require zero strenuous effort: […]


Saris Cycling Group Partners with OwnerIQ

Saris Cycling Group Partners with OwnerIQ to Support the IBD in the Digital Space Brand innovator in cycling industry partners with digital advertising leader BOSTON, MA / MADISON WI— August 18, 2015 — Saris Cycling Group (SCG), the manufacturer of Saris bike racks, CycleOps bike trainers and PowerTap cycling power meters, has partnered with OwnerIQ, a […]


The 2015 Digital Shopper Marketing Ecosystem

The August issue of Shopper Marketing Magazine, out today from Path to Purchase Institute names the top Digital Shopper Marketing solutions. Check out the digital version of the magazine here. Two of our recent partners, have been named in the ecosystem as well, congratulations to News America Marketing and RSi. All solutions were picked by Shopper […]