Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Digital Shoppers

OwnerIQ is Named a Finalist in Digiday Signal Awards

We are pleased to announce the Q has been named a finalist in the Digiday Signal Awards. The Signal Awards honor the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. In order to enter, marketing technology companies must provide case studies to demonstrate how […]


How Big Data Has Strengthened Shopper Insights and Analysis

As the use of “big data” increases in the marketplace, the need for more advanced data visualization tools has followed suit.  Without a way to interpret the complexity of this data, how can one truly use this information to its full potential?  In the advertising industry, this data evolution is upping client’s expectations for campaign […]


Last Chance: 12 Weeks of Retail Giveaway

This week marks the final chance to enter into the 12 weeks of retail from OwnerIQ. On the twelfth week of retail we’re gifting to you a Wine Enthusiast Silent 12-Bottle Touchscreen Wine Refrigerator from Kohl’s. Our retail shoppers spent over $1.4B online last year shopping at Kohl’s and this is a fun way to say thank you before […]


OwnerIQ named 2014 Editors’ Choice by Shopper Marketing Magazine

The OwnerIQ team is proud to announce that we were recognized at the 2014 Shopper Marketing Conference & Expo as one of the most innovative solutions in the industry. Every year thousands of marketing, agency, and retail professionals come together for 3 days during this expo to learn new tactics to reach, engage and influence […]