Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.


Empty holiday resolutions beware…#10WeeksOfRetail

#10WeeksOfRetail This week, ownerIQ’s countdown to the holidays giveaway is keeping you healthy — and what’s more important than that!? Acer Liquid Leap Fitness Tracker is so intelligent and stylish, you’ll have a difficult time rejecting its power. Commit to staying fit this holiday season while still indulging in all of those delicious cranberry pies […]


Closing the Loop on Measuring Your Retail Outcomes

You’re always in the middle of something, we get it – and so we thank you (truly) for taking the time to check out this blog. And because we’re always pressed for something, be it time or information, let us start off by asking you two very simple questions that will require zero strenuous effort: […]


Achieve Transparent Data Sharing with ownerIQ’s CoEx

At ownerIQ, data is kinda a big deal. So big, in fact, that we pride ourselves on having exclusive access to over 1 billion online shopping behaviors each month from retailers, brands, and e-commmerce websites. And not to pat ourselves on the back, but our data’s also wicked smaht. In sum, we’re the proud owner […]


What Do Your Shopping Patterns Say about You?

You’ve heard this before: You are what you eat. The many of us left nauseated after watching Super Size Me (a documentary in which one brave and healthy man committed to eating solely from McDonalds for 30 days!), know that this saying, in many ways, is valid. The same goes for the many other attributes […]