Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

in-market shoppers

Tune in. Win. Repeat. #10WeeksOfRetail

#10WeeksOfRetail Let’s face it – holiday season can be overwhelming. ownerIQ’s countdown to the holidays is reducing your shopping anxiety a with pre-created wish list of 10 must-have gifts from the retailers and brands coexisting in the Qniverse This week, unwind to your favorite tunes before heading out to shop some more with the legendary […]


How Big Data Has Strengthened Shopper Insights and Analysis

As the use of “big data” increases in the marketplace, the need for more advanced data visualization tools has followed suit.  Without a way to interpret the complexity of this data, how can one truly use this information to its full potential?  In the advertising industry, this data evolution is upping client’s expectations for campaign […]