Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

New partners

ownerIQ Welcomes Bluestem Brands (Fingerhut and Gettington.com) as Retail Partners

ownerIQ is proud to announce the addition of Bluestem Brands, Fingerhut and Gettington.com, as retail partners. As the parent company to 16 fast-growing, dynamic, eCommerce retail brands (including Fingerhut and Gettington.com), and with over $2 billion in annual sales, Bluestem offers great national-brand merchandise with unique payment options to a wide range of customers. The […]


Closing the Loop on Measuring Your Retail Outcomes

You’re always in the middle of something, we get it – and so we thank you (truly) for taking the time to check out this blog. And because we’re always pressed for something, be it time or information, let us start off by asking you two very simple questions that will require zero strenuous effort: […]


Saris Cycling Group Partners with OwnerIQ

Saris Cycling Group Partners with OwnerIQ to Support the IBD in the Digital Space Brand innovator in cycling industry partners with digital advertising leader BOSTON, MA / MADISON WI— August 18, 2015 — Saris Cycling Group (SCG), the manufacturer of Saris bike racks, CycleOps bike trainers and PowerTap cycling power meters, has partnered with OwnerIQ, a […]


Pep Boys joins ownerIQ’s Family of Retailers

We’re excited to announce our auto shopper offering has expanded with Pep Boys joining our retail partner family. Pep Boys is one of the largest nationwide automotive retailer and service chains. pepboys.com receives over one million active shoppers every month and operates 803 stores and approximately 7,000 service bays in 35 states. Pep Boys is also […]