Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ

Give Your Customers Immediate Retail Satisfaction This Holiday Season

Digital is our way of life – there’s no going around it. The online marketplace has long since contributed to an increasingly disrupted path to purchase. Not a good thing for us retailers – especially when gearing up for the holiday season; the biggest happening in retail. With all the noise out there, it’s imperative […]

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Why It’s Time to Take Second-Party Data Mobile

Second-party data – you’ve read all about it. It’s that essential data set that enables transparent access to a trusted and relevant partner’s first-party data. In a nutshell, second-party data assures a cooperative relationship that can be preexisting (a brand that already sells through a retailer) or entirely new, creating a new means for advertising […]

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Mother’s Day 2016: What Did You Shop for?

Mother’s Day 2016 is a wrap! So what were we shopping for leading up to the special day? Not surprisingly, the gifts we sought out were as unique and diverse as our lovely mamas. Looking at real-time shopping interactions across The Qniverse, we’ve noticed the following behavior from the beginning of April to the week […]

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How to Share Your Unique Audience with Your Retailers

Product brands, this post’s for you. Oh, and it’s for your retailers, too… You may have heard about the value of allowing your retailers to access your unique website audience. But just in case, here’s a quick recap: 50% of your website visitors will make a relevant purchase in 30 days. But the majority of […]

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