Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ Solutions

It’s a Wrap: ownerIQ’s Second-Party at eTail East

Last week, ownerIQ exhibited at eTail East in our very own city of Boston, at the Sheraton Hotel in the Prudential Center. eTail started in 1999 by WBR, and is a conference and expo series hosted biannually in Palm Springs and Boston. We exhibited with our new booth, which first premiered at IRCE back in […]


Why Everyone Is Talking Second-Party Data

Last week, ownerIQ hosted a panel discussion at the 2016 MITX Data Summit, from Boston’s Innovation and Design Center. The summit invited top minds in the industry to share proven best practices for business success and explored the latest data strategies in the ever-changing digital marketing landscape. The Q’s session, “Why Everyone is Talking Second-Party […]


How to Become a Programmatic Pro

As featured in Inc.com, Steve Ustaris, ownerIQ CMO, shares his insights on how to build a successful programmatic strategy. What drew your interest in marketing technology, and specifically programmatic? I started working at the media agency, Carat, in 1999-2000. Back then, I was assigned to the AOL ISP campaign, so you can say I was […]


What Weather Prediction Tells Us About Programmatic

As I write this there is a major snow storm bearing down on New England, where I live. The storm could either hit us with a wallop or whimper. Which is more likely? Depends on which weather model you believe. The National Oceanic and Atmospheric Administration (NOAA) makes the results of multiple weather models available […]


What are your potential customers up to? Want a hint?

Shoppers who visit your site, or your pages on retailers’ sites, are interested in what you have to offer. This is the low-hanging fruit that advertisers have been picking and eating since the earliest days of advertising and marketing. These potential customers are highly qualified shoppers, and should absolutely be marketed to, giving them that […]