Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.


Give in to Programmatic Advertising to Become Even More Powerful

What’s the difference between feeling powerless and powerful? Personal variations aside, I’m guessing that one of the biggest differentiators is the element of control. When we believe we’re in full control of a situation, our confidence in our abilities to act, to influence a particular course of action or outcome, naturally improves. We associate a […]


How to Become a Programmatic Pro

As featured in Inc.com, Steve Ustaris, ownerIQ CMO, shares his insights on how to build a successful programmatic strategy. What drew your interest in marketing technology, and specifically programmatic? I started working at the media agency, Carat, in 1999-2000. Back then, I was assigned to the AOL ISP campaign, so you can say I was […]


Retailers and Brands: A Match Made When…Shopping

You may have heard this before: 50% of the consumers who visit your brand website will make a related purchase in the next 30 days. In fact, 83% of them won’t buy from the brand’s website. And most likely, this purchase will take place at some local or online retailer. Savvy retailers know that brand audiences […]


A Time Before Ad Blocking

Humans – what a complicated species. As history has shown, we’re often perpetually indecisive and we flip flop, admit it. What’s in one day, is out the next, and all by the makings of our own short-lived declarations. Yesterday’s news, for instance, declared ad blockers the next necessary step to an annoyance-free web experience, and […]


Do something different: Drive Sell-Through at All Levels of Retail

Have you ever thought about investing your entire life savings in the stock of a single company? I’m sure I know your answer. You’re choosing staying smart over being sorry. Good call. What about when it comes to running your business…Would you choose a single retail distributor to reach your customers in a single way? […]