Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.


What Weather Prediction Tells Us About Programmatic

As I write this there is a major snow storm bearing down on New England, where I live. The storm could either hit us with a wallop or whimper. Which is more likely? Depends on which weather model you believe. The National Oceanic and Atmospheric Administration (NOAA) makes the results of multiple weather models available […]


Spread the love: Share your local in-market shoppers with your retailers

Advertising can be wasteful. In today’s world of information overload, everyone runs the risk of advertising and marketing to many, while reaching if just a few; contributing to outright inefficient strategies. Think about it… How much time and budget do you invest in reaching customers who may or may not purchase your products? But at […]


The Case of the Underutilized Website

You have a website – great start. As your virtual business card, your website is a must-have and a leading source for collecting valuable first-party data – e.g. that essential audience segment that feeds your marketing initiatives with highly relevant information. First-party data can be thought of as an appetizer, an almost obligatory starter, to […]


The real value of advertising transparency

Yes, transparency in display advertising is important. In the past several years, we have seen the “black box” players in the display world come up against some serious backlash. If you don’t know what advertising channels are the most successful for your business, then how do you optimize towards them, and derive actionable insights? In […]