Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.


Old School vs. New School Digital Advertising Strategies

Advertising strategies and trends are always shifting. Change has become the new constant for both large enterprises and small businesses. If you’re not keeping up, you’re falling behind your competition fast – especially in the SMB space, where antiquated strategies can dramatically affect the bottom line. So when compared to what’s trending (and what’s working […]


Part 3 – What does your DATA bring to the party

Talking third-party data – otherwise known as everyone’s data. The last – and in our opinion, quite possibly least – data segment is third-party data. But we’ll let you be the judge. Third-party data is aggregated through various external platforms and websites, and provided by numerous providers. This data set can be especially useful for […]


Part 2 – What does your DATA bring to the party

The data party gets interesting… First-party data rocks, we know that – so imagine having access to someone else’s first-party data, therefore significantly expanding your outreach possibilities. Let’s break it down: You establish a relationship with a participating first-party partner (such as a vendor, retailer or publisher), and voilà…you have access to their quality first-party […]


Part 1 – What does your DATA bring to the party?

First-Party Data Demystified There’s no keeping score in data, and not all types are created equal – it’s either hot (valuable) or not (useless). And with so many data segments out there promising to deliver the audience insights you need, it’s hard to tell data X apart from data Y; not to mention which will […]


How to finally stop advertising with obscurity

When it comes to the results of your advertising and marketing initiatives – you’re often left in the dark. You may think you know what’s working, until you realize you’re not quite sure…and that’s when things can get murky and potentially costly as you pile money onto the unknown. To the point: real insights matter. […]