Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ

What Do Your Shopping Patterns Say about You?

You’ve heard this before: You are what you eat. The many of us left nauseated after watching Super Size Me (a documentary in which one brave and healthy man committed to eating solely from McDonalds for 30 days!), know that this saying, in many ways, is valid. The same goes for the many other attributes […]

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The Buzzworthy Digital Marketing Cheat Sheet

A list of must-know words and definitions for digital marketing. Digital marketing and advertising are fluid, complex, and transitory subjects. And if you live and breathe all things promotion, it’s all the more imperative for you to keep up and transform according to the times. So what’s all the buzz about now? Sometimes it’s hard […]

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ownerIQ Expands Auto Offering by Welcoming U.S. Auto Parts

OwnerIQ now has direct access to the U.S. Auto Parts audience. U.S. Auto Parts sees over 7MM active shoppers every month and over 75% of users identify the vehicle they own or that they are looking to purchase while shopping. U.S. Auto Parts is a top 100 eRetailer specializing in aftermarket auto parts and accessories. With over 10,000 […]

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