Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.


The 2015 Digital Shopper Marketing Ecosystem

The August issue of Shopper Marketing Magazine, out today from Path to Purchase Institute names the top Digital Shopper Marketing solutions. Check out the digital version of the magazine here. Two of our recent partners, have been named in the ecosystem as well, congratulations to News America Marketing and RSi. All solutions were picked by Shopper […]


Welcome to the Qniverse!

You may have noticed a few changes around here. Well, you’re right the Q got a makeover recently. We are thrilled to announce our refreshed brand at ownerIQ and officially welcome you to the Qniverse! What the heck is the Qniverse, you ask? Good question. The Qniverse is our ecosystem where retailers and brands interact, share audiences, and data for better […]


OwnerIQ is Named a Finalist in Digiday Signal Awards

We are pleased to announce the Q has been named a finalist in the Digiday Signal Awards. The Signal Awards honor the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. In order to enter, marketing technology companies must provide case studies to demonstrate how […]


Pep Boys joins ownerIQ’s Family of Retailers

We’re excited to announce our auto shopper offering has expanded with Pep Boys joining our retail partner family. Pep Boys is one of the largest nationwide automotive retailer and service chains. pepboys.com receives over one million active shoppers every month and operates 803 stores and approximately 7,000 service bays in 35 states. Pep Boys is also […]


How Big Data Has Strengthened Shopper Insights and Analysis

As the use of “big data” increases in the marketplace, the need for more advanced data visualization tools has followed suit.  Without a way to interpret the complexity of this data, how can one truly use this information to its full potential?  In the advertising industry, this data evolution is upping client’s expectations for campaign […]