Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Path to Purchase

Give in to Programmatic Advertising to Become Even More Powerful

What’s the difference between feeling powerless and powerful? Personal variations aside, I’m guessing that one of the biggest differentiators is the element of control. When we believe we’re in full control of a situation, our confidence in our abilities to act, to influence a particular course of action or outcome, naturally improves. We associate a […]


Closing the Loop on Measuring Your Retail Outcomes

You’re always in the middle of something, we get it – and so we thank you (truly) for taking the time to check out this blog. And because we’re always pressed for something, be it time or information, let us start off by asking you two very simple questions that will require zero strenuous effort: […]


What Do Your Shopping Patterns Say about You?

You’ve heard this before: You are what you eat. The many of us left nauseated after watching Super Size Me (a documentary in which one brave and healthy man committed to eating solely from McDonalds for 30 days!), know that this saying, in many ways, is valid. The same goes for the many other attributes […]


The 2015 Digital Shopper Marketing Ecosystem

The August issue of Shopper Marketing Magazine, out today from Path to Purchase Institute names the top Digital Shopper Marketing solutions. Check out the digital version of the magazine here. Two of our recent partners, have been named in the ecosystem as well, congratulations to News America Marketing and RSi. All solutions were picked by Shopper […]


OwnerIQ named 2014 Editors’ Choice by Shopper Marketing Magazine

The OwnerIQ team is proud to announce that we were recognized at the 2014 Shopper Marketing Conference & Expo as one of the most innovative solutions in the industry. Every year thousands of marketing, agency, and retail professionals come together for 3 days during this expo to learn new tactics to reach, engage and influence […]