Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.


Old School vs. New School Digital Advertising Strategies

Advertising strategies and trends are always shifting. Change has become the new constant for both large enterprises and small businesses. If you’re not keeping up, you’re falling behind your competition fast – especially in the SMB space, where antiquated strategies can dramatically affect the bottom line. So when compared to what’s trending (and what’s working […]


Have a data date?

Oh, Valentine’s Day… A day of many different emotions – affecting just about everyone, somehow. In one way, you’re an open door to those lucky in love, giving couples a reason to celebrate couplehood. And that’s a sweet thing. In another way, however, your existence can be daunting, weighing heavily on some – the ones not […]


WTQ: ownerIQ Reveals 2016 Resolutions Data

2015 is so last year. Good thing we still have our resolutions, right? But New Year’s resolutions are a funny thing – they’re always kicked off on a hopeful – positive – note. And then time happens. Life happens. And sooner or later, you find those promising resolutions under your bed, lost in a dusty […]


Part 1 – What does your DATA bring to the party?

First-Party Data Demystified There’s no keeping score in data, and not all types are created equal – it’s either hot (valuable) or not (useless). And with so many data segments out there promising to deliver the audience insights you need, it’s hard to tell data X apart from data Y; not to mention which will […]


How to finally stop advertising with obscurity

When it comes to the results of your advertising and marketing initiatives – you’re often left in the dark. You may think you know what’s working, until you realize you’re not quite sure…and that’s when things can get murky and potentially costly as you pile money onto the unknown. To the point: real insights matter. […]