Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.


The Secret Ingredient to Your Programmatic Advertising Initiatives

In today’s crowded advertising landscape, it’s tough to get away with being anything but programmatic. But while programmatic advertising, or the automated process of buying digital media inventory, is fast becoming an absolute necessity, it’s just as important to know what you can do to increase the value of your programmatic buying solution. There’s just […]


The 2016 Forrester Predictions are in!

ownerIQ was cited in Forrester’s November 2015 Predictions 2016: Media’s Unbundling Accelerates report “Audience First-Party Data Emerges As A Strategic Asset: “Data co-ops” with retailers and publishers become mainstream.  “…..advertisers will embrace “data co-ops” deals with retailers and publishers. By using solutions like ownerIQ … advertisers will have the opportunity to go beyond their first-party data and third-party segments to see the browse, cart, […]


Practical Innovation in Digital Media. It Starts with YOU

Change can make some of us uneasy. Scratch that, it can make most of us uneasy. But change is also inevitable – not to mention necessary if we’re looking to achieve any sort of progress – so we must do our best to inspire positive change. Positive change occurs when someone or something is impacted […]


Empty holiday resolutions beware…#10WeeksOfRetail

#10WeeksOfRetail This week, ownerIQ’s countdown to the holidays giveaway is keeping you healthy — and what’s more important than that!? Acer Liquid Leap Fitness Tracker is so intelligent and stylish, you’ll have a difficult time rejecting its power. Commit to staying fit this holiday season while still indulging in all of those delicious cranberry pies […]


Closing the Loop on Measuring Your Retail Outcomes

You’re always in the middle of something, we get it – and so we thank you (truly) for taking the time to check out this blog. And because we’re always pressed for something, be it time or information, let us start off by asking you two very simple questions that will require zero strenuous effort: […]