Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Retailer Targeted Audience

What are your potential customers up to? Want a hint?

Shoppers who visit your site, or your pages on retailers’ sites, are interested in what you have to offer. This is the low-hanging fruit that advertisers have been picking and eating since the earliest days of advertising and marketing. These potential customers are highly qualified shoppers, and should absolutely be marketed to, giving them that […]

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The real value of advertising transparency

Yes, transparency in display advertising is important. In the past several years, we have seen the “black box” players in the display world come up against some serious backlash. If you don’t know what advertising channels are the most successful for your business, then how do you optimize towards them, and derive actionable insights? In […]

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Monoprice and BuyDig Strengthen ownerIQ’s Tech-savvy Audience Reach

We’re very excited to announce the addition of online Consumer Electronics giants Monoprice and Buydig to our family of retail partners. Boasting a combined 2.5 million active shoppers each month, the addition of these eCommerce staples strengthens an already robust network of tech-savvy retail shoppers that can be accessed in the Qniverse. Originally known as […]

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OwnerIQ named 2014 Editors’ Choice by Shopper Marketing Magazine

The OwnerIQ team is proud to announce that we were recognized at the 2014 Shopper Marketing Conference & Expo as one of the most innovative solutions in the industry. Every year thousands of marketing, agency, and retail professionals come together for 3 days during this expo to learn new tactics to reach, engage and influence […]

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