Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Retailers


Print newspaper readership continues it’s strong decline, local advertisers quickly moving to digital.

Traditional media outlets like print newspapers are a thing of the past. In fact, according to a recent study highlighted by Fortune*, over the last four years, print newspaper readership has dropped 25%. The same research study also highlights that over the past four years internet media consumption has increased by 105%. The average person […]

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Heading to Nationwide next week in Las Vegas?

We will be speaking at Nationwide Buying Group’s PrimeTime show in Las Vegas on August 3rd at 9:30AM. Brandon Strauss, Director of Midmarket Sales will be hosting a “Prime Time University” Session called: How to Compete in Today’s Digital Marketing Landscape. In this session, Brandon will educate and empower Nationwide’s specialty appliance retailers to compete with […]

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