Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Second party data

How to Share Your Unique Audience with Your Retailers

Product brands, this post’s for you. Oh, and it’s for your retailers, too… You may have heard about the value of allowing your retailers to access your unique website audience. But just in case, here’s a quick recap: 50% of your website visitors will make a relevant purchase in 30 days. But the majority of […]

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Give in to Programmatic Advertising to Become Even More Powerful

What’s the difference between feeling powerless and powerful? Personal variations aside, I’m guessing that one of the biggest differentiators is the element of control. When we believe we’re in full control of a situation, our confidence in our abilities to act, to influence a particular course of action or outcome, naturally improves. We associate a […]

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Let’s Get Real (Transparent) – Find More Buyers with Second-Party Data

We’re all shoppers. Likewise, we’re all buyers. The difference between these two self-identifying nouns seems minuscule; buyers complete the act of making a purchase, whereas shoppers are really both, buyers and browsers. This seemingly small difference is at the heart of what advertisers and marketers all over the world spend their days ruminating over – […]

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How to Become a Programmatic Pro

As featured in Inc.com, Steve Ustaris, ownerIQ CMO, shares his insights on how to build a successful programmatic strategy. What drew your interest in marketing technology, and specifically programmatic? I started working at the media agency, Carat, in 1999-2000. Back then, I was assigned to the AOL ISP campaign, so you can say I was […]

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Retailers and Brands: A Match Made When…Shopping

You may have heard this before: 50% of the consumers who visit your brand website will make a related purchase in the next 30 days. In fact, 83% of them won’t buy from the brand’s website. And most likely, this purchase will take place at some local or online retailer. Savvy retailers know that brand audiences […]

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