Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Second party data

Part 2 – What does your DATA bring to the party

The data party gets interesting… First-party data rocks, we know that – so imagine having access to someone else’s first-party data, therefore significantly expanding your outreach possibilities. Let’s break it down: You establish a relationship with a participating first-party partner (such as a vendor, retailer or publisher), and voilà…you have access to their quality first-party […]

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Part 1 – What does your DATA bring to the party?

First-Party Data Demystified There’s no keeping score in data, and not all types are created equal – it’s either hot (valuable) or not (useless). And with so many data segments out there promising to deliver the audience insights you need, it’s hard to tell data X apart from data Y; not to mention which will […]

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How to finally stop advertising with obscurity

When it comes to the results of your advertising and marketing initiatives – you’re often left in the dark. You may think you know what’s working, until you realize you’re not quite sure…and that’s when things can get murky and potentially costly as you pile money onto the unknown. To the point: real insights matter. […]

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The Q’s Got Mobile Moves

We all know that mobile use is on the rise, and has been for some time – no surprise here. In fact, it’s more than likely that you’re reading these words as you walk, eyes glued to your phone’s screen. And if so, please take a second to look up now – just in case. […]

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Advertise differently: All your efforts, in perfect harmony

Today’s consumers are everywhere. Buyers are shopping online, in-store, on mobile…or wherever it’s most convenient at given time. But there are many advertisers out there whose tactics are grounded in a single medium approach – focusing most of their marketing efforts on either e-commerce or in-store. Big mistake. It’s time to see this chasm from […]

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