Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Second party data

ownerIQ’s Best Year Ever 2 0 1 5

2015 was quite the year for The Q, we gathered all of our successes into this infographic of greatest hits throughout the year, enjoy! And, cheers to an even brighter 2016!      


ownerIQ, Leaders in Second-Party Data Announce Record-Breaking Q3

  BOSTON, MA – ownerIQ, the leading digital marketing solution for retailers and brands reports Q3, 2015 as the strongest quarter in company history. ownerIQ’s third quarter saw a 60% bookings growth rate year-over-year while continuing to maintain already strong, industry leading gross margins. The company served 601 unique Advertiser Clients in the third quarter […]


ownerIQ Welcomes Bluestem Brands (Fingerhut and Gettington.com) as Retail Partners

ownerIQ is proud to announce the addition of Bluestem Brands, Fingerhut and Gettington.com, as retail partners. As the parent company to 16 fast-growing, dynamic, eCommerce retail brands (including Fingerhut and Gettington.com), and with over $2 billion in annual sales, Bluestem offers great national-brand merchandise with unique payment options to a wide range of customers. The […]


The Secret Ingredient to Your Programmatic Advertising Initiatives

In today’s crowded advertising landscape, it’s tough to get away with being anything but programmatic. But while programmatic advertising, or the automated process of buying digital media inventory, is fast becoming an absolute necessity, it’s just as important to know what you can do to increase the value of your programmatic buying solution. There’s just […]


The 2016 Forrester Predictions are in!

ownerIQ was cited in Forrester’s November 2015 Predictions 2016: Media’s Unbundling Accelerates report “Audience First-Party Data Emerges As A Strategic Asset: “Data co-ops” with retailers and publishers become mainstream.  “…..advertisers will embrace “data co-ops” deals with retailers and publishers. By using solutions like ownerIQ … advertisers will have the opportunity to go beyond their first-party data and third-party segments to see the browse, cart, […]