Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Second party data

The Buzzworthy Digital Marketing Cheat Sheet

A list of must-know words and definitions for digital marketing. Digital marketing and advertising are fluid, complex, and transitory subjects. And if you live and breathe all things promotion, it’s all the more imperative for you to keep up and transform according to the times. So what’s all the buzz about now? Sometimes it’s hard […]

Read


Welcome to the Qniverse!

You may have noticed a few changes around here. Well, you’re right the Q got a makeover recently. We are thrilled to announce our refreshed brand at ownerIQ and officially welcome you to the Qniverse! What the heck is the Qniverse, you ask? Good question. The Qniverse is our ecosystem where retailers and brands interact, share audiences, and data for better […]

Read