Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

shopper marketing

News America Marketing and ownerIQ Launch DYNAMIQ to reach clients’ Ideal Shoppers with Robust Shopper and Geo-Targeted Data

PRESS RELEASE News America Marketing and ownerIQ Launch DYNAMIQ to reach clients’ Ideal Shoppers with Robust Shopper and Geo-Targeted Data Revolutionary Digital Offering Delivers Both Brand and Shopper-Marketing Objectives New York, NY (October 14, 2015) – News America Marketing (NAM), the premier promotional marketing services company in the U.S. and Canada, and ownerIQ, the leading programmatic advertising solution for […]


OwnerIQ named 2014 Editors’ Choice by Shopper Marketing Magazine

The OwnerIQ team is proud to announce that we were recognized at the 2014 Shopper Marketing Conference & Expo as one of the most innovative solutions in the industry. Every year thousands of marketing, agency, and retail professionals come together for 3 days during this expo to learn new tactics to reach, engage and influence […]


A new age for shopper marketing

Article originally posted to Retailing Today on July 16th, 2014 (http://www.retailingtoday.com/article/new-age-shopper-marketing) The concept of “programmatic shopper marketing” is transforming the ways brands engage with shoppers to drive sales, and creating a new set of skills for marketers to master. Technology continues to reshape the way retailers and brands connect with current and prospective customers, especially […]