CoEx, the only transparent second party data sharing marketplace
Our Co-Operative Audience Exchange (CoEx), enables our 600+ retailer, brand and ecommerce partners to safely and securely transform the browsing behavior on their website into rich advertising targets.
Through CoEx, the next generation of online targeting is now possible. It extends our best-in-class technology stack and vertical integration to include a new way to manage audience data.
Know exactly the audiences your advertising is reaching.
Drive sell-through in specific channels for key retailers.
Capture in-market shoppers by targeting the visitors of vendors' websites.
Target specific consumer lifestyles and values of online audiences.
You control who can advertise against your audience by only approving the advertisers you trust. Ability to put custom terms on your audience making it easier to partner together to run co-branded campaigns.
We’ve made it easy for your ads to be created. Using the creative library, brands can upload their creative, define a space for their retailers’ logo and easily share it with them for use. This gives product brands more input on how their brand is positioned and provides a turn-key solution for advertisers.
Have a say in the creative that runs for campaigns targeting your audience. Through the creative library advertisers can submit creative for approvals before using your audience in a campaign. This ensures that co-branded campaigns represent your brand in the best way.
Marketers Share Data With Other Brands To Close The Loop From Interest To Sales with Second-Party Data. - Forrester
Ryan Skinner, Sr. Analyst, Forrester, Nov 2014 “Content Marketers Share Data With Other Brands To Close The Loop from Interest to Sales”