And our customers?

They really like us!

Universal McCann logo
At Universal McCann, we’re result-driven at the core. We love that ownerIQ operates the same way. Our partnership allows us to seamlessly do what we do best: perform and drive meaningful results for our clients by using second-party data. One client currently benefiting is USPS, which recognized us as a top performer for ROAS (return on ad spend) on the campaign. I would recommend ownerIQ for other brand teams across the agency.

Lisa Cao

Manager, Integrated Investment, Universal McCann

Mullen logo
We were looking for somebody to bring something different to the table in terms of the set of data that would add to what we were doing. That’s where ownerIQ came in, where they said, "We have these partnerships with retailers, and brands. We can get you on a new set of data that no one else really had." Overall, ownerIQ for at least a few clients has been one of our best performing partners.

Sean Corcoran

SVP, Director of Digital Media & Social Influence at Mullen

Xaxis logo
Two non-competitive travel advertisers came to Xaxis looking to establish a controlled data sharing partnership. We quickly realized that there is a missing link needed to set up this type of a relationship. That link is a second-party data platform which gives advertisers an easy way to control and negotiate the terms of their arrangement.

JR Crosby

Director, Strategy & Investment, Xaxis

Rosetta logo
First-party data is easy. You follow that guy from the website. But second-party is that extra spoke in the wheel. It opens up a lot more opportunity. It's a good awareness driver. It's just as relevant [if not more] as first- and third-party data. They complement each other very well.

Tim Trus

Director of Search & Media, Rosetta

Point It logo
ownerIQ has made us smarter and more effective digital marketers by arming us with rich insights into our core audiences and by building a data sharing and activation framework to efficiently engage them. ownerIQ has proven to be a true difference maker whose value extends way beyond just media buying.

Evan Barcoas

Director of Display Advertising, Point It

Horizon Media logo
ownerIQ not only has massive amounts of exclusive second party shopper data, they also have extensive capabilities to measure online to offline sales. Their team was very consultative in helping us choose the right measurement partners and had a lot of expertise in how to set the campaign up for success. We look forward to working with them on multiple campaigns in the future.

Traci Rosen

AMD, Horizon Media

ZenithOptimedia Group logo
While at Universal McCann and working on ExxonMobil, our partnership with ownerIQ allowed us to reach highly qualified prospects across specialized campaigns targeting in-market audiences; in this case, Automotive Shoppers. ownerIQ’s second-party data technology is dynamic and entirely audience driven. Thanks to ownerIQ, we were able to consistently generate proven results for ExxonMobil.

Justine Lyn

VP, Digital Activation – ZenithOptimedia Group (formerly Universal McCann)

Barkley logo
As a multifaceted strategy and creative agency, Barkley wears many hats. We run numerous campaigns with very different and often aggressive goals. ownerIQ’s second-party data solution has made our lives easier by helping us hit our CPA goals consistently. Not to mention, their customer service and response time is top-notch. Thanks to ownerIQ for consistently delivering impressive results and allowing us to help our clients succeed.

Frank Lasley

Supervising Media Designer, Barkley

Match Marketing Group logo
We came to ownerIQ looking to drive consumer interest for a more efficient product for our energy solution client. ownerIQ’s experience in appliances as well as their ability to reach consumers using a more accurate location targeting approach proved unrivaled. Not to mention, their access to huge amounts of active shopper data and audience insights was key for viewing and ultimately understanding our delivery outcomes.

Andrea Lenig

VP, Media, Match Marketing Group

Carat logo
ownerIQ's support system is second to none. The team is always solution oriented and treats everything with urgency, understanding the needs of our clients including the recent Mastercard campaign. We know we can always count on an outstanding customer service.

Lauren Tuchalski

Director of Digital, Carat

Mullen logo
The ability to bring a smarter set of data to the table and capitalizing in a way that other people aren’t capitalizing has been really valuable in that sense. The fact that they’ve been able to evolve with us [is] why we increased spend and we have some clients from travel, retail and consumer electronics [we’re using ownerIQ for],
these guys have done a nice job of differentiating.

Sean Corcoran

SVP, Director of Digital Media & Social Influence, Mullen

Partners and Napier logo
A successful shopper marketing campaign drives results and combines online, in-store and offline marketing, this is exactly what ownerIQ helped us do for a well known Cottage Cheese brand. ownerIQ’s always-on campaign delivered strong sales outcomes for multiple retailers and CPG brand.

Greg Smith

Director of Shopper Marketing, Partners + Napier

Point It logo
In an industry where the phrase
“data is king” is thrown around by everyone from thought leaders to entry level marketers, it does seem a bit ironic that the bulk of available targeting data is largely an unknown in composition and quality. At this moment in advertising, the quality of non-proprietary data is, simply put, bad and ineffective. In this sense, ownerIQ is a diamond in the rough. No matter what the client’s goal is, I know that the quality of their data will be a cornerstone of our strategy and a major contributor to
providing results.

Sherveen Shingu

Senior Manager, Display Strategy, Point It

Acer logo
Working with ownerIQ to target NewEgg’s audience of tech and gaming enthusiasts helped us to achieve our goals and get in front of the right consumers that we wouldn’t have otherwise been able to target. We’re thrilled with the results.

Michelle Leavitt

Consumer Marketing Manager, Acer

Canon logo
Reaching millennials who are not as familiar with our brand has become considerably more challenging. Through the ability of accessing the audiences of our key retailers and those browsing for travel accessories, second-party data has helped us reach the right audience and expand Canon’s brand message.

Matt Gorman

Director of Sales, Ecomm, and Strategy, Canon

Step2 logo
The ability to target the Toys “R” Us audience of parents was exactly what my brand needed to succeed in this campaign. We saw tremendous results after exposure, exceeding our ROI goal by more than 5x.

Tena Crock

VP of EComm & Digital Marketing, Step2

Adobe logo
Hats off to ownerIQ for being one of the leaders, along with Adobe, in quickly determining the particulars of second-party data. It’s always a challenge to find new ways to add tangible value to customers, and effectively using second-party data is key for achieving success.

Marie Knight Joshi

Business Development, Adobe

Napoleon logo
We found ownerIQ’s Vendor Targeted Marketing to be a 'no brainer' for our dealers to drive qualified in store traffic, and a turnkey way for our dealers to run online ad campaigns without having to worry about ad creative.

Justin Spray

Business Innovation Manager, Napoleon Grills

Hunt's Photo & Video logo
Vendor Targeted Marketing from ownerIQ is something you can’t do with any SEO or Google adwords campaign, Yelp reviews, website takeover campaigns, website banner ads or the innumerable online campaigns touted by every radio, TV, newspaper and online media company in existence.

Richard Yagjian

Executive Vice-President, WB Hunt Company, Inc. (Hunt's Photo & Video)

hhgregg logo
Second-party data is more efficient, [than first and third]. We can maximize that digital dollar and drive the conversion on the website and in the store.

Kevin Lyons

SVP & GM of eCommerce, hhgregg

Want to learn more about how you can drive sales with ownerIQ's second‑party data? Look no further.