CE and Home Appliance Retailer Sees Big Results and Increases Sales with
ownerIQ’s Second-Party Data Sharing Solution
data is more efficient [than first and third]. We can maximize
that digital dollar and drive the conversion on the website and
in the store.
SVP & GM of eCommerce, H.H. Gregg
data is easy. You follow that guy from the website. But second-party
is that extra spoke in the wheel. It opens up a lot more opportunity.
It’s a good awareness driver. It’s just as relevant [if not more]
as first- and third-party data. They complement each other very
Associate Partner Media Strategy Paid, Owned & Earned Media, Rosetta
had the #2 best attributed revenue ROAS of all display partners,
second only to remarketing
Paid Media Manager, Rosetta
hhgregg, a well-known retailer of consumer electronics and home appliances
in the Midwest, Northeast, and Southeast wanted to increase awareness
& sales of their CE & Appliance products.
Vendor Targeted Marketing The retailer launched a Vendor Targeted Marketing program to build
a custom channel of their CE & Appliance vendor audiences such as
LG. hhgregg also utilized ownerIQ’s partnership with MasterCard to
measure lift from exposure to their campaign to offline sales.
sales of CE & Appliance products
An average ROI of 10:1, 4x the client goal.
The Mastercard Online to Offline study found a 13.7% average lift in spend per household and 8.6% lift in transaction size!
The program was so successful it was renewed for 2015 with an expanded brand portfolio.