hhgregg Case Study

LG's logo

CE and Home Appliance Retailer Sees Big Results and Increases Sales with ownerIQ’s Second-Party Data Sharing Solution

Second-party data is more efficient [than first and third]. We can maximize that digital dollar and drive the conversion on the website and in the store.

Kevin Lyons

SVP & GM of eCommerce, H.H. Gregg

First-party data is easy. You follow that guy from the website. But second-party is that extra spoke in the wheel. It opens up a lot more opportunity. It’s a good awareness driver. It’s just as relevant [if not more] as first- and third-party data. They complement each other very well.

Tim Trus

Associate Partner Media Strategy Paid, Owned & Earned Media, Rosetta

ownerIQ had the #2 best attributed revenue ROAS of all display partners, second only to remarketing

Jeremy Borger

Paid Media Manager, Rosetta

Overview

HH Gregg logo

hhgregg, a well-known retailer of consumer electronics and home appliances in the Midwest, Northeast, and Southeast wanted to increase awareness & sales of their CE & Appliance products.

ownerIQ Solution

Vendor Targeted Marketing
The retailer launched a Vendor Targeted Marketing program to build a custom channel of their CE & Appliance vendor audiences such as LG. hhgregg also utilized ownerIQ’s partnership with MasterCard to measure lift from exposure to their campaign to offline sales.

LG logo

Business Goals

Increase sales of CE & Appliance products
Improve brand awareness
Support co-op advertising

Outcomes

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An average ROI of 10:1, 4x the client goal.

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The Mastercard Online to Offline study found a 13.7% average lift in spend per household and 8.6% lift in transaction size!

Portfolio

The program was so successful it was renewed for 2015 with an expanded brand portfolio.

Learn more about Vendor Targeted Marketing